12: Corporate Control Over Natural Brands & How it Affects You

podcast corporate control of natural brands

 

Food labels are the cause of much debate these days, especially when trying to understand what they are actually trying to convey to us, the consumers. In this episode we explore the term natural—what we think it means and how that’s been co-opted by the last two decades of corporate takes overs of small natural food companies. Clarissa Leon, Food Editor of Alternet.org, joins us to share her thoughts on this trend, as well as the details of a recent lawsuit against Kashi and Kellogg over their use of the natural label and what this could mean for other food processors.

Guest: 

Clarissa Leon  Clarissa León | Food Editor at Alternet.org
  Website alternet.orgFollow @clarissaleon

 

 

 

Resources: 

Clarissa Leon’s Article

http://www.alternet.org/food/corporate-assault-all-natural-food?page=0%2C1&paging=off&current_page=1#bookmark

Professor Phil Howard’s Map

https://www.msu.edu/~howardp/organicindustry.html

Kashi Claims Information

http://www.topclassactions.com/lawsuit-settlements/open-lawsuit-settlements/31974-kashi-bear-naked-false-advertising-class-action-settlement/

http://www.naturalclasssettlement.com/

Additional Resources:

http://www.ers.usda.gov/data-products/organic-production/documentation.aspx#.U-xTe0hbvog

http://www.huffingtonpost.com/michael-f-jacobson/ben-jerrys-no-longer-fudg_b_744312.html

http://www.ssireview.org/articles/entry/the_truth_about_ben_and_jerrys

http://www.nytimes.com/2014/05/09/business/kellogg-agrees-to-change-labeling-on-kashi-line.html?_r=0

http://www.kelloggcompany.com/content/dam/kelloggcompanyus/corporate_responsibility/pdf/2014/Sustainability_2020Commitments_Final.pdf

http://prn.fm/corporate-takeover-natural-food/

http://www.econlib.org/library/Enc1/TakeoversandLeveragedBuyouts.html

http://online.wsj.com/news/articles/SB10001424052702303624004577339743538261650

http://www.csrwire.com/press_releases/22139-Solera-Capital-Acquires-Majority-Interest-In-Annie-8217-s-Homegrown-Inc-From-Homegrown-Natural-Foods-Inc-

http://www.cornucopia.org/who-owns-organic/

http://www.fda.gov/aboutfda/transparency/basics/ucm214868.htm

http://www.law360.com/articles/499387/fda-won-t-define-natural-food-despite-judges-pleas

Posted on August 14, 2014 in Podcast

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